What We Stand For

#WhatAboutWeddings is for everyone in the wedding sector – from couples whose weddings have been impacted, to businesses whose livelihoods are under threat.

We are a small but dedicated team of individuals currently volunteering our time and energy towards raising the profile and plight of the wedding sector.

Over the past months, #WhatAboutWeddings campaigners have been:

  • Actively seeking a roadmap and clarity for safe reopening.
  • Encouraging and make it easy for couples and business owners to lobby their MPs.
  • Educating the media to recognise wedding businesses as valuable and competent contributors to the UK economy.
  • Supporting couples devastated by the impact of COVID-19 on their milestone celebrations.
  • Researching and analysing sector data and collecting new data to gain a better understanding of the make-up and worth of the UK wedding sector.
  • Liaising with UK government on the need for clarity and improved communication, and a package of measures to restore consumer confidence in the ability of our sector to navigate safely to the other side of the pandemic.

**View latest articles**

What We Are Asking For

We urgently need the government to address the following three points:-

1. REOPENING: a safe incremental increase in guest numbers or capacity with social distancing, offering parity with the rest of hospitality in the events industry. With the vaccine roll out and approved rapid testing utilised we also seek to work towards full and safe reopening in 2021.
2. SUPPORT: financial support for all those in the sector whilst we remain closed in all but name.
3. INSURANCE:  A government backed scheme to support consumers and wedding businesses in the absence of available insurance cover.

Key Wedding Sector Facts & Statistics

1. 278,599 weddings per year in the UK

2. Total estimated £14.7bn direct spend on weddings every year:

          £9.4bn spent on wedding ceremonies and celebrations

          £3.2bn spent on retail (wedding attire, jewellery, wedding gifts)

          £2.1bn travel, tourism and pre-wedding events (hen and stag events, mini-moons, honeymoons and wedding day related travel and tourism

3. Approximately 250,000 people depend on work related to delivering a wedding celebration on the day, with an estimated 150,000 more in support functions – a total of 400,000 involved in weddings

4. The wedding sector is seasonal with 79% of business occurring between 1st April and 31st October

1 Source: ONS England & Wales, ONS Scotland, ONS Northern Ireland – latest available data from 2017
2 Source: ONS England & Wales
3 Data sourced and analysed in August 2020 and from a cross section of wedding planners representing different sectors and price points who gave a 3 snap shot of their average wedding day spend and other key insights
4 Sources Hitched National Wedding Survey 2019 (Wedding Attire Spend) | Admiral Wedding Survey 2019 (Gift List Spend) | snap shot (as above) for 4 outfits with ABB anecdotal evidence
5 Sources Ampersand Travel Honeymoon and snap shot (as above)

Page last updated on 2nd December 2020.